Business Area
The Business Area is the space where connections become opportunities and where entrepreneurship takes shape at different stages of maturity. Here, business, innovation, investment, management, and scale come together in a journey designed to reflect the real challenges of those who build, lead, and expand.
Organized into four stages, the Business Area brings together content, exchanges, and experiences tailored to different ecosystem profiles — from startups to SMEs, from operations to strategic capital. An environment to deepen repertoires, generate qualified encounters, and turn vision into movement.

GROWTH STAGE

BUILDER STAGE

ENTERPRISE STAGE

INNOVATION STAGE

The movement starts with you
During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.
Explore the access options and choose the one that best fits you and your goals.
PLATINUM
The complete experience: exclusive opening night and access at Hotel Unique.
For C-level executives, founders, and investors seeking privileged access and high-impact connections.
Everything in Enterprise, plus:
- 8 days of event
- Exclusive Opening Night with Esther Perel
- Fast Pass for the most in-demand sessions
- Shuttle service during the event
- Premium networking with investors, founders, and executives

Enterprise
Direct access to decision-makers: networking with investors and executives in the Business Area.
For executives and intrapreneurs who connect companies with startups, investors, and strategic partners.
Everything in Explorer, plus:
- 7 days of event (except opening night)
- VIP Area, exclusive lounges, and premium show floors
- Meeting tool with one-to-one meeting scheduling

Explorer
Our passport to knowledge, connections, and experiences.
For professionals seeking new ideas, expanded repertoire, and connections that generate perspective and action.
Everything in Day Pass, plus:
- 6 days of event (Tuesday through Sunday)
- Saturday and Sunday with priority registration
- Access to stages and trails (except Business Area)

Daypass
For those who want to fit SP2B into a packed schedule.
Professionals with a busy week who can dive into a single day of the event.
- 1 day of event of your choice (Tuesday, Wednesday, or Thursday)
- Access to stages and trails on the chosen day (except Business Area)

Z pass
For young entrepreneurs taking their first steps in the market.
University students, recent graduates, and content creators starting their careers.
- 1 dedicated event day (Friday)
- Access to stages and trails on Friday (except Business Area)

