Stages

The space 2b transformed

Multiple voices, one ecosystem

Stages dedicated to provocative debates, panels with visionary leaders, and conversations that challenge the conventional. Each route is a different path to question trends, anticipate movements, and co-create solutions guided by human impact.

We provoke to generate questions that lead to new reflections and to instigate change, always with respect and openness to different perspectives.

Knowledge trails

Organized in knowledge trails, the stages follow different entrepreneurial journeys: from connection and business generation to technological transformation, from creative inspiration to cultural and human recognition as a strategic asset. Each thematic line deepens a perspective on the present and future of business, allowing the audience to choose their own trail and build an experience aligned with their challenges, interests, and ambitions.

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Trail Inspiration

BESPOKE

Auditório Ibirapuera
keynotes, entrepreneurship and society, unusual encounters, inspiration
Trail Vibration

BESIDE

Jardim Auditório
shows, performances and live experiences

BETWEEN

Praça de Alimentação
gastronomy, experience, connection

BEATS

Marquise
activations, live experience, performances
Knowledge Trail

BELONG

OCA Ibirapuera
fashion, brands, branding, behavior, culture, live marketing, experiences, society, belonging
The Human Code
behavior, sociology, culture
Beyond Brands
marketing, advertising, branding
BRIFW
fashion, art, design, identity, culture, creation
LiveX
live marketing, branded experience

BEGINNING

Museu afro
HUMANITY, ANCESTRY & TECHNOLOGY

BELIEVE

Planetário
philosophy, anthropology, neuroscience, self-knowledge, awareness
Trail Transformation

BEYOND

Pacubra
technology, innovation, city, foodtech, agritech, femtech, healthtech, edtech, future
Age of Awareness
ai, new technologies, conscious technology
Work in Progress
career, lifelong learning, education, future of work, evolution
Cities Reimagined
smart cities, urbanism, mobility
Feeding the Future
future of food, foodtechs, gastronomy
Decoding Life
longevity, biotechnology, future health
New Currencies
tokenization, trust and economy
Business Area

BEEHIVE

Pavilhão da Bienal
entrepreneurship, business, growth, startups, enterprise, corporate, scale, investment, SMEs, management
Growth Stage
scalability, sustainable growth, efficiency
Builder Stage
leadership, culture, entrepreneurial mindset
Enterprise Stage
strategy, predictability, cash flow efficiency, management
Innovation Stage
validation, innovation, fundraising, equity
Ready to be part of the movement?

The movement starts with you

During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.

Explore the access options and choose the one that best fits you and your goals.

PLATINUM

The complete experience: exclusive opening night and access at Hotel Unique.

For C-level executives, founders, and investors seeking privileged access and high-impact connections.

Everything in Enterprise, plus:

  • 8 days of event
  • Exclusive Opening Night with Esther Perel
  • Fast Pass for the most in-demand sessions
  • Shuttle service during the event
  • Premium networking with investors, founders, and executives
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Enterprise

Direct access to decision-makers: networking with investors and executives in the Business Area.

For executives and intrapreneurs who connect companies with startups, investors, and strategic partners.

Everything in Explorer, plus:

  • 7 days of event (except opening night)
  • VIP Area, exclusive lounges, and premium show floors
  • Meeting tool with one-to-one meeting scheduling
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Explorer

Our passport to knowledge, connections, and experiences.

For professionals seeking new ideas, expanded repertoire, and connections that generate perspective and action.

Everything in Day Pass, plus:

  • 6 days of event (Tuesday through Sunday)
  • Saturday and Sunday with priority registration
  • Access to stages and trails (except Business Area)
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Daypass

For those who want to fit SP2B into a packed schedule.

Professionals with a busy week who can dive into a single day of the event.
  • 1 day of event of your choice (Tuesday, Wednesday, or Thursday)
  • Access to stages and trails on the chosen day (except Business Area)
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Z pass

For young entrepreneurs taking their first steps in the market.

University students, recent graduates, and content creators starting their careers.
  • 1 dedicated event day (Friday)
  • Access to stages and trails on Friday (except Business Area)
BUY now