Trails

Where connection turns into action

São Paulo is recognized as the city of movement, and SP2B transforms that energy into a living ecosystem where business, innovation, culture, technology, and human impact no longer occupy separate spaces — they connect into new possibilities for the future.

The knowledge trails give shape to this experience. Thematic journeys that deepen debates, bring contexts together, and help each person build their own path within the event according to their interests, challenges, and ambitions.

Knowledge trails

Emerald line

Business Area

Pavilhão da Bienal
The pulsating center of SP2B's business connections. Here, entrepreneurship, startups, innovation, management, investment, and scale come together in an environment of convergence, learning, and exchange. A trail aimed at those seeking growth, efficiency, and real opportunities to drive businesses at different stages.
See more
Lilac line

Trail Transformation

Pacubra
Explores how technology, innovation, and new solutions are reshaping businesses, cities, and systems. The trail for those who want to follow transformations in artificial intelligence, new technologies, smart cities, foodtech, healthtech, education, and the future of work — connecting strategic vision and practical application.
See more
Yellow line

Knowledge Trail

Museo afro | Planetário | Oca
Reclaims the value of ancestry, memory, culture, and self-knowledge as forces capable of expanding repertoires and generating innovation. A trail that spans philosophy, anthropology, behavior, identity, and futures for those who understand that recognizing origins, narratives, and contexts is also building a worldview.
See more
Ruby line

Trail Vibration

Praça de alimentação | jd auditório | marquise
Celebrates the encounter between culture, experience, live marketing, branded experience, and live expression as an essential part of human connection. The trail where music, performances, and sensory experiences activate presence, belonging, and movement, creating new forms of engagement between audiences, brands, and content.
See more
Diamond line

Trail Inspiration

Auditório
The starting point for broadening perspectives and seeing the present through new eyes. Brings together keynotes, unexpected encounters, and conversations that connect entrepreneurship, society, branding, culture, and behavior — inspiring new readings on business, creation, and the future.
See more
Mapa das trilhas do SP2B no Parque Ibirapuera

* Illustrative image only

Ready to be part of the movement?

The movement starts with you

During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.

Explore the access options and choose the one that best fits you and your goals.

PLATINUM

The complete experience: exclusive opening night and access at Hotel Unique.

For C-level executives, founders, and investors seeking privileged access and high-impact connections.

Everything in Enterprise, plus:

  • 8 days of event
  • Exclusive Opening Night with Esther Perel
  • Fast Pass for the most in-demand sessions
  • Shuttle service during the event
  • Premium networking with investors, founders, and executives
BUY now

Enterprise

Direct access to decision-makers: networking with investors and executives in the Business Area.

For executives and intrapreneurs who connect companies with startups, investors, and strategic partners.

Everything in Explorer, plus:

  • 7 days of event (except opening night)
  • VIP Area, exclusive lounges, and premium show floors
  • Meeting tool with one-to-one meeting scheduling
BUY now

Explorer

Our passport to knowledge, connections, and experiences.

For professionals seeking new ideas, expanded repertoire, and connections that generate perspective and action.

Everything in Day Pass, plus:

  • 6 days of event (Tuesday through Sunday)
  • Saturday and Sunday with priority registration
  • Access to stages and trails (except Business Area)
BUY now

Daypass

For those who want to fit SP2B into a packed schedule.

Professionals with a busy week who can dive into a single day of the event.
  • 1 day of event of your choice (Tuesday, Wednesday, or Thursday)
  • Access to stages and trails on the chosen day (except Business Area)
BUY now

Z pass

For young entrepreneurs taking their first steps in the market.

University students, recent graduates, and content creators starting their careers.
  • 1 dedicated event day (Friday)
  • Access to stages and trails on Friday (except Business Area)
BUY now