Veronika Kryuchkova
Veronika Kryuchkova has spent 20 years building brands at Johnson & Johnson, Teva and Reckitt;the last five translating transformational ambition into consistent execution at scale.She works in the messy middle of transformation, where new strategy meets old habits and AI reshapes the work.
Her conviction: capability, not supervision, is what lets team deliver. This principle has become the foundation of her work leading the Reckitt Marketing Academy and equipping 2,500 marketers across 60 markets to act with speed and confidence.
Veronika is the host of the Get Superpowered podcast, now reaching listeners in 64 countries; she invests in and advisers to edtech start-ups and mentors young women.
Less Management, More Results: The Path to Autonomous Teams
Exclusive access for Platinum and Enterprise credentials Micromanagement is the greatest enemy of scale and the main bottleneck for founders who want to transform their startups into high-impact organizations. This session provokes a rupture in the command and control model, exploring how centralization of decisions stifles innovation and exhausts leadership. We will debate practical strategies to migrate from constant supervision to a culture of responsible autonomy, focusing on clarity of context, alignment of metrics, and building trust systems that allow the team to make critical decisions without direct supervision. Discover how to eliminate the bureaucracy of "copy me on the email" to free up the founder's time for strategic thinking, transforming groups of executors into high-performance teams that operate with speed, independence, and full alignment with the business's long-term vision.
The movement starts with you
During SP2B, São Paulo becomes a platform for those who want to build, connect, and transform. A gathering that brings together applied innovation, relevant content, and people willing to make things happen. More than watching, you participate. More than listening, you activate.
Explore the access options and choose the one that best fits you and your goals.
PLATINUM
A experiência completa: opening night exclusiva e acessos no Hotel Unique.
Para executivos C-level, founders e investidores que buscam acesso privilegiado e conexões de alto impacto.
Everything in Enterprise, plus:
- 8 dias de evento
- Opening Night exclusiva com Esther Perel
- Acesso a área VIP
- Fast Pass para os conteúdos mais disputados
- Shuttle para deslocamentos durante o evento
- Networking premium com investidores, founders e executivos
ENTERPRISE
Acesso direto a quem decide: networking com investidores e executivos na Business Area.
Para executivos e intraempreendedores que conectam empresas a startups, investidores e parceiros estratégicos.
Everything in Explorer, plus:
- 7 dias de evento (exceto opening night)
- Acesso a Business Area
- Pista premium nos shows
- Meeting tool com agendamento de reuniões one-to-one
EXPLORER
Nosso passaporte para conhecimento, conexões e experiências.
Para profissionais que buscam novas ideias, repertório ampliado e conexões que geram perspectiva e ação.
Everything in Day Pass, plus:
- 7 dias de evento (exceto opening night)
- Sábado e Domingo com inscrição prioritária
- Acesso aos palcos e trilhas (exceto Business Area)
Day Pass
Para quem quer encaixar o SP2B em uma agenda apertada.
Profissionais com a semana comprometida, que podem mergulhar em um único dia de evento.
- 1 dia de evento à escolha (terça, quarta ou quinta)
- Acesso aos palcos e trilhas do dia escolhido (exceto Business Area)
Z PASS
Para pessoas jovens empreendedoras dando primeiros passos no mercado.
Pessoas universitárias, recém-formadas e criadoras de conteúdo iniciando suas carreiras.
- 1 dia de evento dedicado (sexta-feira)
- Acesso aos palcos e trilhas da sexta-feira (exceto Business Area)
